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A new report from search engine marketing services provider SearchIgnite indicates that U.S. paid search spending increased 11% in the first quarter of 2010 compared with the same period in 2009, marking the strongest quarter for paid search since the fourth quarter of 2008.
Another report by Efficient Frontier, a search engine marketing firm, indicates even greater growth with retail search spending jumping 32% in the first quarter of 2010, compared with the same period last year.
While Google still holds the #1 position in paid search, both reports indicate that the Bing search engine share of retail advertisers is increasing.
Read the full article, Paid search spending is on the rise, two new reports find on Internet Retailer.