Google’s anonymous keyword tool is no longer available. Keyword Tool and Traffic Estimator have been combined into the Keyword Planner to make it easier to plan search campaigns.
To access Keyword Planner, sign in to your AdWords account at https://adwords.google.com. Click the Tools and Analysis drop-down menu and select “Keyword Planner.”
If you don’t have an Adwords account, learn how to create one here.
You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.
In Keyword Planner, you’ll notice several data columns that are different from the keyword tool:
- Local monthly searches and global monthly searches: These two columns have been replaced by the “Average monthly searches” column, simplifying the search volume data you can get. The average monthly search volume is specific to your targeting settings, and you can get data for an entire country or individual cities and regions within a country. Note that you can still get global monthly search data by targeting all locations.
- Ad share: This column is being replaced with a new column called ad impression share to help you look for potential impressions.
- Google Search Network: This column has been replaced by the network option within the targeting settings. To get data for the entire Search Network, select the “Google and search partners” targeting option.
- Approx. CPC (Search): This column has been replaced by the “Avg. CPC” column. You’ll get more accurate data in the average cost-per-click column than you did in the approximate cost-per-click column.
- Local search trends: This column doesn’t appear in the Keyword Planner interface. However, you can still get search volume trends by hovering over the icon in the “Avg. monthly searches” column. You can also see these trends segmented by month when you download your historical statistics from Keyword Planner.
Happy keyword researching!
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