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The good folks at Affiliate.com sent out the following reminder this week to affiliates.
In our ongoing efforts to keep you up-to-date regarding important developments within the industry, we wanted to provide you with a brief reminder about some new standards the FTC put into place with regard to marketing of “Free Credit Reports.”
Effective April 1, 2010, the FTC requires all marketers of offers involving credit report offers to make the following changes.
All marketers using the words “free credit report” in any creative (text ad, banner, landing page, email subject line, etc.) must include a large and prominent disclosure across the top of each page mentioning “free credit reports” that states:
THIS NOTICE IS REQUIRED BY LAW.
Read more at FTC.GOV.
You have the right to a free credit report from AnnualCreditReport.com or 877-322-8228 begin_of_the_skype_highlighting 877-322-8228 end_of_the_skype_highlighting begin_of_the_skype_highlighting 877-322-8228 end_of_the_skype_highlighting, the ONLY authorized source under federal law.
This disclosure must include a clickable button to “take me to the authorized source” and clickable links to AnnualCreditReport.com and FTC.gov.
For more information about the new FTC guidelines, please visit http://www.ftc.gov/opa/2010/02/facta.shtm.
Not much incentive to promote free credit reports anymore, now is there?